Evolution
Publishing for music and literature has changed over the
course of several years. Talent buyers
are no longer recruiting large numbers of artists or writers but rather
cautiously surveying talent as it evolves over time. More and more creative individuals are
charged to complete a project under strenuous circumstances that work against
traditional deadlines and freedom of expression. Artists are no longer experiencing the
pursuit of record labels opening doors to multiple streams of income. Artists must do more with less and make an
exponential impact in the market before receiving the benefits of corporate
investors.
The Internet has impacted sales and kept nothing secret. The
opportunity to access music unreleased and for less removed the monopoly that
corporations had in music sales. The
digital access world expanded beyond corporations into the hands of every
consumer with a mobile device. The music
and literary worlds were not prepared for the impact and were slow to adopt technology to support is primary asset.
The beauty of this is that more unlikely pairs were made to
support consumer interests in music.
Cellular companies have expanded data sharing options for readers and
listeners of their favorite material.
Camera and Television companies have made incredible strides to create
products with premium features that fit in the palm of your hand. Artist’s who secure publishing deals now have
the ability to tap into all of these markets and align themselves with brands
that support their creativity.
Prior to the digital evolution artists and writers were
guilty of leaving money on the table for royalties on digital sales. Because of the adoption to technology
consumers are accessing music and books primarily through smart devices made
for personal use. The numbers of
Independent writers continue to grow and be exposed through digital platforms
across innovations. Publishing is now available to anyone seeking to expand
their message across all genres in entertainment with or without label
support.
