My role as an artist manager has evolved since my first entry on this blog.  The opportunities have expanded for each artist and a few artists have made moves on their own.  Artist management is a thankless job.  What is the passion that drives an artist manager you ask?  Leadership can be identified as early as your childhood development. Artist management is a role designed for a person who is fulfilled at bringing success to others. It’s a role that requires no thanks.  When passion drives you it can lead you to success and if unbridled it can lead you down a path that leads to destruction.

The goals that were set initially were to meet all artist expectations no matter how far reaching out of my scoping or what could happen at the drop of a dime.  My goal was to secure their trust and in doing so I would secure their loyalty.  Loyalty would lead to longevity and longevity would eventually lead to appreciation.   The key to an artist manager’s success is to set goals that are tangible regardless of an emotional outcome.  

Artist managers are responsible for the safe navigation of careers.  Managers manage tasks. Most successful managers did not have prior experience with their initial clients but have gone on to achieve greatness because of past failures and financial losses.  The most valuable lessons I’ve learned has been to know when to invest, how much to invest, and knowing when your role has expired. Managers should never lose their desire to be in it regardless of past failures. 

Since staring my company I have gained a tremendous amount of confidence in my role as manager.  As a student at Full Sail University I now have the proper perspective on what it takes to be an entrepreneur.  This business requires an open mind and out of the box thinking to be a steward of multiple streams of income.  Every opportunity in this business has a goal to push you forward as a sound entrepreneur.  It may not have a favorable ending but it will be favorable to your overall growth in Entertainment.

(Photo Credit: Faith Anderson/Tenth Child Inc CEO Personal Library)