An effective business plan is a blueprint to success! It reveals the strategy to profit and
delivers a sound plan of engagement for existing and potential customers to
become familiar with your product and its application to every day life. A key component to every business plan is a
product that can remedy issues that plague a targeted demographic.
Artist and
Producer, Kevin Geiger believes that there are three levels that can exist in a
film company business plan: A production company, development company, and the
producing company. Geiger is known for his work on Reign of Fire, Species,
and Chicken Little to name a few of his collaborations has become an
instructor on the methodology on the business end of feature film. His
primary focus is influence new artists and producers to be prepared when
approaching a distributor, backer, or investor to have a development sales and
business pitch. Very seldom are key
stakeholders sold without the foundational teams in place that will give line
of sight to expense and profit opportunities.
Chuck Blakeman provides a different perspective. His background as a serial entrepreneur is
sure to inspire discussion among some of our leading experts. He encourages new
entrepreneurs to gain experience in production.
It is Blakeman’s belief that creating a business plan will shift focus
away from the initial ideas developed for the product intended sold. According to his research 97% of all projects
will abandon its primary objective in order to be objective. We have witnessed
several of the most powerful companies of our time expand their business to
remain profitable in directions away from its original intent such as Apple,
Google, Facebook and HP to name a few.
I've entertained both perspectives and believe that time in our industry requires us to be more prepared than not. Pitch meetings are moving in innovative directions and you never know your audience. It could be a heir, founder, or member of Shark Tank. Preparation is key!
