Music in Our Schools
I was very fortunate to grow up in a city that inspired
children to reach the highest level of talent imaginable. As the daughter of a teacher I have spent
many days preparing myself for college and life after school. Having grown up in a family of musicians and
singers it has been a natural progression for me to sing and play the piano. In
high school my teacher, Janice Bayouth, was a major influence in my life. She encouraged me to embrace being in the
company of creative people. Ms. Bayouth
is still my teacher, counselor, and mentor.
She nurtured me through all of my insecurities with music performance. Regardless of the applause from the crowd I
lived for her approval.
Because of this experience I am advocate for the school of
performing arts.
With the economic
decline in our nation funding for music and fine arts are limited and
diminished in priority throughout out our national public schools systems.
Disney Performing Arts is an advocate for the
Music in Our Schools efforts and partners to award teachers and institutions
with recognition and finances to support create efforts.
Recording Artist, Danielle Bradbery, has been
featured on the
2014 promotional tour to bring awareness to this issue.
The performing arts program at Disney has
inspired me as a talent recruiter.
It is
necessary that talent can reflect the mission and importance of achieving the
highest expectations for our children.
Exploring
every opportunity in creative arts will inspire discipline, harmony, and
happiness among our youth.
Since 2009
public school systems have reported an increase in the dropout rate and test
scores.
According to the New York Times, studies have shown that there is
a direct link between
music and literacy and believe that removal of these
programs in our schools should be reconsidered and treated a vital programs for
the next generation of youth.
This information will help me execute a plan to launch an
awareness campaign to keep music and fine arts at the helm of public school
funding. With
March being the month designated for this cause I can begin
building corporate sponsorships and plan a campaign to inspire charitable
donations and bring awareness through artist performances. My initial campaign will start with
developing an online platform to receive donations and provide live stream
performances through online media. Having
identified existing music appreciation models has inspired me to action. I am now aware that this issue is at the
forefront of several institutions and that my contribution will further this
cause.
Distribution
Live entertainment is now available online through cable
providers.
Subscribers have the ability
to access programs online as a result of their subscription.
In prior years this activity did not require
authentication from the viewer.
Cable
providers who have merged with television networks risking inflation of prices
to consumers of nearly 121%. In 2013,
TimeWarner Cable resolved its issues with CBS in after refusing to pay a
significant fee to transmit CBS signals resulting in an increased payment to
subscribers.
Independent artists and filmmakers have been given the
opportunity to avoid the corporate monopoly by creating live performances to be
viewed via live stream on platforms such as stageit.com and YouTube. Through this platform performers are afforded
the opportunity to sell tickets to live performances creating a revenue stream
for themselves. Similar to Vevo, the artist can control live
performance videos provided to audiences across the globe without the ability
to archive each recording for future view.
However, artists have the ability to use another digital platform that
will reach anyone with a smart mobile device.
Consumers have the opportunity to either determine the ticket price
and/or purchase the experience as advertised.
The benefit to the artist is that can promote an album free of the
expense of travel to new markets. The
concept of this idea translated to television networks is an idea to be
considered.
Just as
Sony Entertainment and Universal Music Group hasuse YouTube as a tool for artist recruitment and marketing, television networks
can use similar platforms to select live performances for the music channel
bundles to be sold and distributed worldwide.
Should recruiters adopt this practice more independent artists would
subscribe to the use of digital tools and consumers would gain access to new
and innovative talents giving digital platforms the opportunity to provide
reporting to every chart within the Nielson rating system.
Knowing this information will assist in
endeavors to pioneer a new movement for independent artists to expand revenue
and market reach from free media solutions to television.
Entertainment Education in Brand Management
The entertainment industry is a demanding industry. Some refer to it as cutthroat while other
industry’s frown at the freedom of expression while parallel industries partner
to bring awareness to their missions.
New artists/athletes are often thrown into fame with only a surface view
of the responsibility to model appropriate behavior maintaining a positive
image. Overnight success translates to
infinite access to people, power, and money.
As brand identity is defined, so should education be provided to new
artists and athletes launched in entertainment.
Performers should know why celebrity sells and how to secure
and maintain endorsements.
A
DualEntertainment Path Model of Brand Endorsement was created to display the
correlation between the consumers emotional needs and the assignment of
endorsements to superior celebrities.
This model considers the entertainment value to the fullest.
Consumers and their interest are the basis on
which this model is created and used to determine a successful brand.
The recent deal between Beats Music and
Apple Inc. is said to the largest acquisition in Apple’s history.
As a result of consumer interest in the
headphones, Apple has set its eyes to purchase the headphone and digital music
streaming service for
$3.2 billion dollars.
This deal is a great example of how consumer interests play a
significant role in brand success.
Entertainers should determine short and long term
goals. Managers should choose clients
who have realistic long term goals and are prepared to not only excel at their
craft but also in creating an iconic brand.
Brand development should evolve
over time and with consideration to the consumer base. Consequences of disappointing consumers can
be fatal to a career. Managers of high
school recruits scouted for national leagues and newly discovered artists can
benefit from knowing this model intimately and preparing themselves for a
highly favored yet scrutinized future with consumers of their craft and
corporations. Further study and exposure
of this tool may lead to the development strategy to develop a model for
independent artists seeking endorsements.
Virtual Artist Management
Independent artist have need of organization.
These artists are unique in the fact that
they operate as record label without the capital to penetrate the market
through mass publication and distribution.
As software is developed for proprietary use the need to manage a career
according to industry standard still exists for unsigned artists.
Artist Growth is software now available to
new artists and some major labels.
This
tool can assist in the organization of finances, merchandise, calendar events
and more.
This tool will be instrumental for virtual artist management
for a TENTH CHILD INC.
Use of this tool
can support salary demands up to and above $90K according to
Bureauof Labor Statistics. To management multiple artists with equivalent
needs at various stages of their career is a strong feet.
A key
characteristic of a manager is the
ability to navigate in entertainment business is the ability to manage and
promote the artist’s career and protect assets.
The artist growth management tool creates an intimate view to be shared
to administrators and public view to band members.
Artist Growth is unique in the sense that it
provides an education in financial management, social imprinting and tour
scheduling.
Tenth Child Inc will develop a plan for virtual artist management to expand market reach nationally. Upon completion of this plan the company will open artist roster to candidates across the United States within the scope of entertainment. By adopting a system of record for all clients the ability to streamline multiple artist management is now possible.
