The last few months have been extraordinary. I'm amazed at what has been accomplished by Tenth Child Inc in such a short span of time. Preparing for the EP Release of ShySpeaks has been an exciting run filled with many tasks, managing moving parts, and a prayer to seal the deal.
From the time we began planning this event it was apparent that a lot would ride on the success of this EP launch. Initially the artist wanted the EP to be a free download and a gift to her fans to keep them interested. After encouraging Shy to allow me to introduce her to the world with a fresh sound and new brand she agreed to treat this as if it were a new introduction to ShySpeaks.
We agreed to take her stage performance from energetic to captivating by adding live elements to her show. By using her performance tracks as a guide we added singers, drums, keys, and a bass player as musical director. Thaddeus Tribbett is most known for being music director for his Grammy Award Winning brother Tye Tribbett. He currently tours with Jill Scott and Maxwell which makes him the perfect candidate to bring out the best in ShySpeaks music. The singers and musicians are also up and coming artists looking to take their skill to a professional level and wanted to be apart of this experience.
The next step was to redesign the artist website. We added new graphics and high resolution photos and social media feeds to bring her site to industry standards. We had to conduct research to get the most out of the website functionality with a restricted budget. My goal with this assignment was to invest in things that we can have multipurpose use. So the photo shoot would provide content for the album cover, website, and electronic press kit.
The promotional video was created the same night as the branding photo shoot and a personal invitation teaser to be leaked to fans to anticipate the final body of work now known as Invited. I tend to ration content little by little to keep a professional appearance as new opportunities comes. So far the strategy is paying off. ShySpeaks has received an overwhelming response to her new brand. And the feedback has been overwhelming for Tenth Child Inc. The industry is recognizing our signature and it feels incredible.
The photos attached are a reminder of the hard work, sleepless nights, disagreements, tears, and prayers that have sealed ShySpeaks and Tenth Child Inc on this journey to platinum. It takes courage and commitment to be broken and restored. Artists should see themselves in their brand. A brand must have the ability to evolve. A manager, artist developer, or branding strategist must be able to create the model experience for the artist to deliver commitment in an instant. Tenth Child Inc is a capable of building, launching, and managing any artist brand.
Now it's time for an encore! Consider yourself #Invited.
Live footage coming soon...
Photos by Faith Anderson
Album Art by Collette Presley
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